The frame is even simpler in the current logo than in the previous one: it consists of only one black line. The initials and the year the team was founded remain unchanged. In 1993, designers simplified the edging of the circle by removing some of the rings. The agreement with Sansom ended, and the club returned to the yellow background badge used in 1974-1976. To the delight of the fans, the lion logo only lasted two years.
The artists depicted the head of an animal and surrounded it with the inscription “BV BORUSSIA 09 e.V. As a result, the black circle’s central part was occupied by the main symbol of the tobacco manufacturer – a lion with a shaggy mane. This was the main condition of the sponsorship agreement. In the second half of the 1970s, the team decided to experiment with their image and use the Samson trademark instead of the logo. The circle is framed by several black and yellow rings. All characters are widely spaced: they have more free space because the word “DORTMUND” has disappeared. In 1974 the background turned yellow again and the inscription black. It is located within a large black circle and is separated by a yellow ring from the word “BORUSSIA DORTMUND.” It is not known how successful the design was: despite the symbolic color, the team managed to get only one title over these ten years. In the center was a small yellow circle with the letters “BVB” and the numbers “09”. In this case, the image became multi-part. To celebrate this greatest event, he repainted his logo black – the color of strength, leadership, and indestructibility. In 1973 the club won the title of champion. It’s at the bottom and is written in the same font as the main text. This allowed the word “DORTMUND” to be added to the already existing “BVB 09” lettering. The wide black outline was replaced with a narrow one, which increased the free space. Along with the numbers “09”, she remained inside the circle, which has now turned yellow. Despite this, the abbreviation “BVB” has not disappeared anywhere. Returning to service, he received a new name – SG (Sportgemeinschaft) Borussia 1898 Dortmund. The club was restored immediately after the disbandment.
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